Content Marketing | Digital Strategy | Content Writing & Editing | SEO & Analytics
As an experienced content marketer and digital strategist, I bring a record of success operating at the highest levels for world-class brands. I have international expertise in managing digital channels and communications (e.g., web, email, and social platforms).
Digital experience includes building, managing and maintaining website properties and search engine optimization (SEO)/website analytics. As a writer and editor, I create integrated marketing content for thought leadership, brand and audience engagement and lead generation. In addition, I have experience working in business development in real estate and market research at Daimler.
Senior Content Strategist. Nasdaq, New York, NY.
2014 - present
Drive overall content strategy on all web platforms to align with Nasdaq’s business goals.
Grew Nasdaq’s MarketInsite blog audience by 75% YoY by leveraging internal executives as thought leaders, repurposing high-performing social media videos, and serializing brand-focused investment and finance content.
Lead creative brainstorming sessions to develop new ideas for content development and digital engagement for Nasdaq’s web properties.
Provide expertise in digital marketing and content development best practices (including SEO, web content optimization, and editorial insights).
Manage and prioritize projects, oversee schedules, ensure communication between team members, and track the progress of projects.
Forge relationships with C-level and senior management to achieve agreement on corporate content strategies.
Collaborate with PR, media, sales and service teams on sourcing content.
Serve as expert on a web content management, web applications and content governance policies.
Apply and maintain consistency with content standards, and evolve Nasdaq’s brand voice.
Overhauled SEO efforts to deliver a coordinated strategy that generated a 330% YoY increase for #1 rankings and organic traffic. Created a strategic framework to identify relevant search terms and phrases for each product area, along with a step-by-step roadmap to help ensure success and evaluate ongoing activities.
Drove creation of internal editorial content calendars to foster collaboration within business unit marketing teams.
Content Marketing Manager. Standard Motor Products, Long Island City, NY
Wrote marketing brochures, press releases, video storyboards, and web copy.
Proofed and edited product packaging, descriptions, and catalog information.
Content Manager. Thomas Publishing, New York, NY
2012 - 1014
One of four founding internal team member that launched B2B digital agency within Thomas Publishing – ThomasNet RPM.
Grew agency from 1 client to 40 within 9 months as agency’s content strategist.
Managed and developed 2 staff writers, editors and 15 creative freelancers to ensure they created content that was accurate and relatable to the relevant audience.
Lead the strategy and budget for editorial content operations, managed the hiring of new freelance staff and presented monthly performance reports to clients.
Developed, executed and measured marketing campaigns to drive lead generation through relevant digital channels.
Planned client content strategies and executed content-related priorities.
Collaborated with ThomasNet social media marketing team to design and build content for various client channels
Content Development Consultant, New York, NY
2011 - 2012
Wrote and curated content for whitepapers, newsletters, blog articles, and social media posts.
Maintained off page SEO for clients by contributing researched keywords, crafting meta data, and maintaining analytics platforms.
Managed 5 client websites, social media platforms, and contributed to overall community building for their products and services.
SDL Tridion, WordPress,
American Graduate School of International Management (Thunderbird).
MBA -- International Marketing and German
Grove City College
BA -- International Business and German
Grove City, PA