Professional info
Content Marketing | Digital Strategy | Content Writing & Editing | SEO & Analytics
As an experienced content marketer and digital strategist, I bring a record of success operating at the highest levels for world-class brands. I have international expertise in managing digital channels and communications (e.g., web, email, and social platforms).
Digital experience includes building, managing and maintaining website properties and search engine optimization (SEO)/website analytics. As a writer and editor, I create integrated marketing content for thought leadership, brand and audience engagement and lead generation. In addition, I have experience working in business development in real estate and market research at Daimler.
Work experience
Senior Content Strategist. Nasdaq, New York, NY.
2014 - present
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Drive overall content strategy on all web platforms to align with Nasdaq’s business goals.
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Grew Nasdaq’s MarketInsite blog audience by 75% YoY by leveraging internal executives as thought leaders, repurposing high-performing social media videos, and serializing brand-focused investment and finance content.
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Lead creative brainstorming sessions to develop new ideas for content development and digital engagement for Nasdaq’s web properties.
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Provide expertise in digital marketing and content development best practices (including SEO, web content optimization, and editorial insights).
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Manage and prioritize projects, oversee schedules, ensure communication between team members, and track the progress of projects.
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Forge relationships with C-level and senior management to achieve agreement on corporate content strategies.
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Collaborate with PR, media, sales and service teams on sourcing content.
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Serve as expert on a web content management, web applications and content governance policies.
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Apply and maintain consistency with content standards, and evolve Nasdaq’s brand voice.
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Overhauled SEO efforts to deliver a coordinated strategy that generated a 330% YoY increase for #1 rankings and organic traffic. Created a strategic framework to identify relevant search terms and phrases for each product area, along with a step-by-step roadmap to help ensure success and evaluate ongoing activities.
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Drove creation of internal editorial content calendars to foster collaboration within business unit marketing teams.
Content Marketing Manager. Standard Motor Products, Long Island City, NY
2014
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Wrote marketing brochures, press releases, video storyboards, and web copy.
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Proofed and edited product packaging, descriptions, and catalog information.
Content Manager. Thomas Publishing, New York, NY
2012 - 1014
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One of four founding internal team member that launched B2B digital agency within Thomas Publishing – ThomasNet RPM.
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Grew agency from 1 client to 40 within 9 months as agency’s content strategist.
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Managed and developed 2 staff writers, editors and 15 creative freelancers to ensure they created content that was accurate and relatable to the relevant audience.
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Lead the strategy and budget for editorial content operations, managed the hiring of new freelance staff and presented monthly performance reports to clients.
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Developed, executed and measured marketing campaigns to drive lead generation through relevant digital channels.
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Planned client content strategies and executed content-related priorities.
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Collaborated with ThomasNet social media marketing team to design and build content for various client channels
Content Development Consultant, New York, NY
2011 - 2012
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Wrote and curated content for whitepapers, newsletters, blog articles, and social media posts.
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Maintained off page SEO for clients by contributing researched keywords, crafting meta data, and maintaining analytics platforms.
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Managed 5 client websites, social media platforms, and contributed to overall community building for their products and services.
Technologies
Analytics:
Google, Adobe
Lead Generation:
Eloqua, HubSpot
Social Media:
Sprinklr, Hootsuite
CMS Platforms:
SDL Tridion, WordPress,
Umbraco, Ektron
Design:
Photoshop, InDesign
Skills
Content Strategy
Analytics/SEO
Marketing Campaigns
Project Management
Relationship Management
Education
American Graduate School of International Management (Thunderbird).
MBA -- International Marketing and German
Phoenix, AZ
Grove City College
BA -- International Business and German
Grove City, PA