​​​​Kevin Feather​

Professional info​

Content Marketing | Digital Strategy | Content Writing & Editing | SEO & Analytics

As an experienced content marketer and digital strategist, I bring a record of success operating at the highest levels for world-class brands. I have international expertise in managing digital channels and communications (e.g., web, email, and social platforms).

Digital experience includes building, managing and maintaining website properties and search engine optimization (SEO)/website analytics. As a writer and editor, I create integrated marketing content for thought leadership, brand and audience engagement and lead generation. In addition, I have experience working in business development in real estate and market research at Daimler.

Work experience

Senior Content Strategist. Nasdaq, New York, NY.

​2014 - present

• Drive overall content strategy on all web platforms to align with Nasdaq’s business goals.

• Grew Nasdaq’s MarketInsite blog audience by 75% YoY by leveraging internal executives as thought leaders, repurposing high-performing social media videos, and serializing brand-focused investment and finance content.

• Lead creative brainstorming sessions to develop new ideas for content development and digital engagement for Nasdaq’s web properties.

• Provide expertise in digital marketing and content development best practices (including SEO, web content optimization, and editorial insights).

• Manage and prioritize projects, oversee schedules, ensure communication between team members, and track the progress of projects.

• Forge relationships with C-level and senior management to achieve agreement on corporate content strategies.

• Collaborate with PR, media, sales and service teams on sourcing content.

• Serve as expert on a web content management, web applications and content governance policies.

• Apply and maintain consistency with content standards, and evolve Nasdaq’s brand voice.

• Overhauled SEO efforts to deliver a coordinated strategy that generated a 330% YoY increase for #1 rankings and organic traffic. Created a strategic framework to identify relevant search terms and phrases for each product area, along with a step-by-step roadmap to help ensure success and evaluate ongoing activities.

• Drove creation of internal editorial content calendars to foster collaboration within business unit marketing teams.

Content Marketing Manager. Standard Motor Products, Long Island City, NY

​2014 

• Wrote marketing brochures, press releases, video storyboards, and web copy.

• Proofed and edited product packaging, descriptions, and catalog information.

Content Manager. Thomas Publishing, New York, NY

​2012 - 1014

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• One of four founding internal team member that launched B2B digital agency within Thomas Publishing – ThomasNet RPM.

• Grew agency from 1 client to 40 within 9 months as agency’s content strategist.

• Managed and developed 2 staff writers, editors and 15 creative freelancers to ensure they created content that was accurate and relatable to the relevant audience.

• Lead the strategy and budget for editorial content operations, managed the hiring of new freelance staff and presented monthly performance reports to clients.

• Developed, executed and measured marketing campaigns to drive lead generation through relevant digital channels.

• Planned client content strategies and executed content-related priorities.

• Collaborated with ThomasNet social media marketing team to design and build content for various client channels

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Content Development Consultant, New York, NY

​2011 - 2012

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• Wrote and curated content for whitepapers, newsletters, blog articles, and social media posts.

• Maintained off page SEO for clients by contributing researched keywords, crafting meta data, and maintaining analytics platforms.

• Managed 5 client websites, social media platforms, and contributed to overall community building for their products and services.

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Technologies

Analytics:

      Google, Adobe

Lead Generation:

      Eloqua, HubSpot

Social Media:

      Sprinklr, Hootsuite

CMS Platforms:

      SDL Tridion, WordPress,

      Umbraco, Ektron

Design:

      Photoshop, InDesign

Skills

Content Strategy

Analytics/SEO

Marketing Campaigns

Project Management

Relationship Management

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Education​

American Graduate School of International Management (Thunderbird).

​MBA -- International Marketing and German

Phoenix, AZ

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Grove City College

​BA -- International Business and German

Grove City, PA

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