Content Marketing Portfolio
These are examples of brand awareness, influencer and lead generation campaigns that utilized landing pages, blog articles, various social media platforms, as well as other communications platforms (e.g., email, press releases, internal communications and video.)
The overall goal of this ongoing content campaign is to increase Nasdaq's brand engagement with Influencers in the startup community and with founders for lead generation for Nasdaq Entrepreneurial Center and for IPO incubation.
Focus of this campaign was to develop brand awareness for Nasdaq's involvement and use of blockchain technologies. It was also a lead generation path to Nasdaq's Ventures landing page.
This ongoing campaign is to showcase authors and their books. The books are about topics that resonate with the Nasdaq audience -- innovation, entrepreneurship, disruption and startup culture.