Kevin Feather

As a seasoned B2B digital content marketer, Kevin Feather brings a successful 10-year career creating content for companies to build lead generation engines, provide education opportunities for prospects or to engage and delight the current client base.

"Either write something worth reading or do something worth writing."

~ Fellow native Pennsylvanian, Ben Franklin ~

Portfolio

CB Insights: 2019 to 2020

Client Platform Guide
07/09/2020
Navigating Change with CB Insights

The current environment has led many CB Insights’ clients to fast-track their digital initiatives. This guide is designed to help clients leverage the CB Insights platform to quickly discover the technologies, trends and companies impacting business.

CB Insights Research
09/16/2020
CB Insights Acquires Netherlands-based Blockdata | CB Insights Research

Blockdata's technology synthesizes vast amounts of unstructured information about the blockchain ecosystem to enable financial institutions, governments and enterprises to confidently decide on the use cases, companies, and projects they should pursue. CB Insights, which enables the world's leading companies to make smarter technology decisions, has acquired Blockdata, a Netherlands-based software company that tracks the global blockchain economy.

CB Insights Research
10/04/2020
Q&A: Focus On Key Retail Priorities | CB Insights

E-commerce drove big retail deals and valuations in H1'20. Here, we answer some of our readers' most pressing questions on the future of retail tech. While retail tech funding and deals declined overall in H1'20 vs. H1'19, funding to the e-commerce space rose in Q2'20, as Covid-19 drove an acceleration in e-commerce sales growth.

LinkedIn Articles: 2014 to 2018

Linkedin
04/25/2018
Content Development for Brand Engagement

Over the next few articles, I'll explore some of the top reasons that brands develop content. With the brand's overall content strategy as the map to guide the development process, a brand's content fits into a few large buckets.

Linkedin
08/20/2014
3 Back to School Tips for Content Marketing

There are many reasons that B2C and B2B visitors come to your website each day. Some of the obvious reasons are to learn more about your products, shop, read interesting product stories, but more often than not, your site's visitors stop by to learn and educate themselves.

Linkedin
06/12/2014
The Legacy of Content

I've become a recent fan of "Game of Thrones" after binge watching the first 3 seasons. Now that I've caught up, one of the main themes for the Lannister family is their legacy.

Nasdaq MarketInsite: 2014 to 2018

Campaign
2016
Nasdaq: Brand Awareness Content

Ongoing content series to elevate innovation, entrepreneurship, disruption and startup culture. The series focused on showcasing authors and their publications.

Nasdaq MarketInsite
10/12/2017
Nasdaq Reads: George Schofield, "How Do I Get There From Here?" | Nasdaq MarketInsite

GEORGE H. SCHOFIELD , PH .D., is a developmental psychologist, speaker, and writer who advises individual, couple, and family clients on retirement, career planning, and life crafting after age 50. He is also an organizational psychologist who advises businesses that provide services and goods to people approaching and after 50 on their emerging needs and solutions.

Nasdaq MarketInsite
09/06/2017
Nasdaq Reads: Kimberly Palmer, "Smart Mom, Rich Mom" | Nasdaq MarketInsite

Kimberly Palmer is the author of " Smart Mom, Rich Mom: How to Build Wealth While Raising Your Family." She is also the author of "The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life" and "Generation Earn: The Young Professional's Guide to Spending, Investing and Giving Back."

Nasdaq MarketInsite
07/11/2017
Contagion: Future of AI and Social Media | Nasdaq MarketInsite

Nasdaq's Brad Smith interviews Gautham Sastri, CEO of iSentium -- a Nasdaq Analytics Hub data provider -- on the future and evolution of artificial intelligence and social media. Here are a few highlights from the exchange: Sastri notes that currently AI has been used at a lower level than we can even imagine.

Nasdaq MarketInsite
07/19/2017
Prattle: Anticipating Market Movement | Nasdaq MarketInsite

Nasdaq's Brad Smith sat down with Evan Schnidman, Founder and CEO of Prattle -- a Nasdaq Analytics Hub data provider -- to discuss the company's real-time automated investment research. Below are some of the highlights from their conversation: Schnidman started his career and company after taking some of his graduate work and utilizing the research to provide automated investment market data.

Nasdaq MarketInsite
06/27/2017
Blockchain Reports: Bitt | Nasdaq MarketInsite

Nasdaq's Brad Smith met up with Gabriel Abed, CEO of Bitt to discuss his company's platform that is out to "kill cash." Abed explained that Bitt is a financial technology company that is located on the island of Barbados with approximately 40 employees. The company's goal is to digitize a cash society.

Nasdaq MarketInsite
06/15/2017
Blockchain Reports: Deloitte | Nasdaq MarketInsite

Lory Kehoe, Director of Consulting for Deloitte had a chat with Nasdaq's Brad Smith at the Consensus Summit 2017 to discuss Deloitte's work in blockchain. Kehoe begins with an explanation of why he loves his job. He loves blockchain technology because: "It is making people think about doing business in various different ways.

Nasdaq MarketInsite
06/05/2017
Blockchain Reports: Gem | Nasdaq MarketInsite

Brad Smith is joined by Micah Winkelspecht, Founder and CEO of Gem at the Consensus Summit 2017. Winkelspecht notes that this year's summit was well represented by large enterprise companies, many of which Gem has an interest in working with in the future.

Nasdaq MarketInsite
12/21/2016
"The Institutional ETF Toolbox" [Nasdaq Reads Series] | Nasdaq MarketInsite

This episode of Nasdaq Reads featured an interesting discussion with Eric Balchunas, the author of " The Institutional ETF Toolbox: How Institutions Can Understand and Utilize the Fast-Growing World of ETFs." The book is available on Amazon.com. Balchunas is a Senior ETF Analyst and Funds Product Specialist at Bloomberg.

Nasdaq MarketInsite
12/06/2016
"Jobs to Be Done: A Roadmap for Customer-Centered Innovation" [Nasdaq Reads Series] | Nasdaq...

The Nasdaq Reads series continues with Stephen Wunker who is the lead author of "Jobs to Be Done: A Roadmap for Customer-Centered Innovation." Stephen collaborated with colleagues Jessica Wattman and Dave Farber in writing this book. Wunker, Wattman and Farber's book offers a step-by-step approach to launching better innovations by delving into truly understanding what customers need to get certain "jobs" done.

Nasdaq
10/27/2016
Visa Partners with Chain to Process B2B Transactions Globally Using Blockchain Technology

On October 21, 2016, Visa announced a new partnership with blockchain enterprise company Chain that will develop "a simple, fast and secure way to process B2B payments globally." Dubbed Visa B2B Connect, the system will offer participating pilot financial institutions a consistent process for managing settlement through Visa's standard practices.

Nasdaq MarketInsite
10/06/2016
2016 Election Series: Trends in Elections and the Markets - Nasdaq MarketInsite

There are many academic researchers looking for correlations between stock market performance and the outcome of U.S. presidential election, the findings vary. Historically, whether a Republican or Democrat occupies the White House has no statistically significant impact on U.S. equity market.

LuxuriousPrototype Men's Lifestyle Digital Magazine: 2012 to 2014

LuxuriousPROTOTYPE
06/10/2014
Last Minute World Cup 2014 Travel Round Up

The 2014 World Cup matches are set to start in Brazil the first week of June. Although many have already purchased tickets and planned their trips, there still are last minute options for viewing your favorite teams, catching the tourist highlights of the country and staying in luxury accommodations.

LuxuriousPROTOTYPE
04/16/2014
Celebrating 50 Years: Mustang Parks on Top of the Empire State Building

It wasn't quite 50 years in the making, but Ford came up with an ingenious way to celebrate the 50th year of the Ford Mustang. Coinciding with the New York Auto Show, a bright yellow Mustang will sit atop the Empire State building. An iconic car linked together with one of the city's most iconic buildings.

LuxuriousPROTOTYPE
03/14/2014
John Byron Custom Shirts | Interview with Founder John Frazier

Peter Thiel, Elon Musk, Bruno Cucinelli, and John Frazier. The first three names you've likely heard of and associate with innovative ideas and entrepreneurship, the 4 th is on his way to being a known entity as an entrepreneur, designer, and fashion brand.

LuxuriousPROTOTYPE
02/26/2014
NYFW Review & Photos: Good Life Fall 2014

LP Editors had a chance to stop by the Goodlife Clothing press event for their fall 2014 line up held at the SoHo House in the Meat Packing district a couple of weeks ago. Ready for NYFW, this basic men's brand has great casual t-shirts, pants, and jackets in a variety of summer to fall transition colors.

LuxuriousPROTOTYPE
02/04/2014
Tips on the Best Interview Attire

Its a New Year and many of LP's readers are beginning the process of rebooting their resumes and looking for their next career move. The pressure of networking, resume writing, and reviewing job postings can be overwhelming, but the other pressure is what is the best interview attire in today's job market?

LuxuriousPROTOTYPE
01/22/2014
Eleven James - Exclusive Watch Club | Think Rent-the-Runway, but for Watches

The signature piece of jewelry that a man will ever wear is a watch. The look, style, and even size of the watch can tell you a lot about the man. Like women's shoes, a man's watch reveals whether there is a seriousness to the day (a Cartier Tank) or if the overall demeanor is about play and relaxation (a Patek Philippe Aquanaut).

LuxuriousPROTOTYPE
12/27/2013
Luxe Brand to Know: Ghurka

Hand made leather wallets and bags by artisans is why Ghurka is one of the leading luxe brands for men. The company employs master artisans who are committed to a tradition of craftsmanship.

LuxuriousPROTOTYPE
12/19/2013
Launch of hÄndvaerk | Luxury Essentials

Its not often that a former JP Morgan banker and a fashion designer team up and create something unique and luxurious. However, in the case of Esteban Saba (the banker) who co-founded hÄndvaerk with his wife Petra Brichnacova (the designer), the results speak for themselves.

LuxuriousPROTOTYPE
11/11/2013
Restaurant Review: Scarpetta

355 West 14 th Street 212-691-0555 Finding Italian food in New York City is easy, but finding that combination of fine and delicious food that takes you well beyond your Italian mother's dinner table is part of the adventure in discovering new restaurants.

LuxuriousPROTOTYPE
10/29/2013
Get To Know: Designer John Bartlett

Our Lifestyle Editor had an opportunity to spend some time with designer John Bartlett at the launch of his Spring/Summer 2014 "John Bartlett: Consensus" collection in partnership with the Bon Ton department stores. An Ohio native, Bartlett has been in the fashion business for many years.

LuxuriousPROTOTYPE
05/29/2013
Jean DNA: History of the 140 Year Old Levi's 501

Macy's and Levi's hosted a gathering of fashion editors to celebrate the 140th anniversary of the iconic Levi's 501 jean and to learn more about the history of this iconic jean company. At the event, Lynn Downey, Historian for Levi Strauss & Co. presented a fascinating historical overview.

LuxuriousPROTOTYPE
03/25/2013
Arrested Development: A Prison Transformed into Luxury Living

Spending a night in jail is likely not at the top of anyone's bucket list, but in case it is, there's a luxury hotel in the Netherlands ready to serve you while you serve your "time." Used as a prison from 1863 to 2007, Het Arresthuis is now the setting for 36 rooms and 7 suites bathed in luxurious furniture, fabrics, and amenities.

LuxuriousPROTOTYPE
01/21/2013
Southampton Real Estate: An Inside Look at the Sulzberger Estate

There are only a few places in the world where a street's name can instantly conjure up an image of the houses, the people, or the businesses located along its stretch. Rodeo Drive is luxury shopping, Savile Row is tailored menswear, and Madison Avenue is advertising.

LuxuriousPROTOTYPE
10/18/2012
G Spirits | A Whole New Meaning to Dirty Martinis!

As the vodka market has expanded it, it has spawned new and interesting names, bottle shapes, and infused tastes. But now the latest vodka to appear is from the guys at G Spirits . They've taken their unique German vodka and filtered it a very special way.

LuxuriousPROTOTYPE
10/12/2012
Land Ho! Mercedes-Benz Launches a Yacht

Mercedes-Benz is bringing their luxury car manufacturing skills to a marina near you. The German auto maker launched their Mercedes-Benz yacht at the Monaco Yacht Show and wooed the crowd. This new yacht concept is collaboration with Silver Arrows Marine. Silver Arrows Marine is a collective of yacht architects and engineers.